Professional Overview

I am a strategic and results-driven Marketing and Communications Specialist with over 8 years of experience in digital content creation, regional coordination, and brand strategy. My background includes managing multi-platform campaigns, overseeing public relations, and leading marketing initiatives for well-known regional and international brands such as Flor de Caña, Café Las Flores, SINSA, Smirnoff Ice, and Citi Bank. Whether managing a regional PR department or crafting compelling content for websites, newsletters, and blogs, I consistently deliver measurable impact and brand growth.

Core Skills & Expertise

• Strategic Content Creation (Print & Digital)

• Social Media Strategy & Community Management

• Campaign Management & Reporting

• Public Relations & Brand Communications

• Blog & Newsletter Development

• Client Relations & Project Coordination

• Multitasking & Performance Under Pressure

• Teamwork & Cross-functional Collaboration

• Self-Learning & Initiative

Tools & Technologies

• Adobe Creative Suite (Illustrator, Photoshop)

• Meta Business Suite (Ad Campaign Management)

• Canva, Vocaroo, Hootsuite

• Google Analytics & Data Studio

• Content Management Systems (CMS)

• Editorial Calendars & Project Management Tools (Asana, Trello)

Why Choose Me?

I bring a combination of creativity, proactivity, and analytical thinking, shaped by real-world results and hands-on experience with top-tier brands. My ability to multitask, communicate effectively, and develop engaging marketing strategies makes me a valuable asset for any team aiming to elevate brand visibility and connect meaningfully with its audience. Whether independently consulting or leading regional marketing initiatives, I always aim for strategic alignment, measurable results, and long-term brand growth.