Overview

Andrea Salinas is a highly skilled Digital Marketing and Communications Specialist with experience across content creation, market research, and regional branding initiatives. With a strong foundation in customer service, inbound sales, and BPO operations, she brings a versatile skill set that blends analytical thinking, creativity, and strategic execution.

A graduate of Universidad Centroamericana (UCA) with Honors in Communications, Andrea has developed impactful content for digital publications, supported brand storytelling, and earned recognition for her work in Public Relations with a social focus.

Her professional background spans agencies, global marketing firms, and multinational operations—where she has created high-performing content, led redesign projects with SEO best practices, optimized marketing proposals, and strengthened employer branding through multimedia strategies. Andrea is known for her ability to build trust, maintain strong client relationships, and deliver data-driven marketing solutions that enhance brand presence and support business growth.

Core Skills & Expertise

• Digital Marketing Strategy

• Content Creation & Copywriting

• Social Media Management & Storytelling

• Market Research & Consumer Insights

• Strategic Content Development

• Graphic Design & Creative Concepting

• SEO-Informed Website Redesign

• Customer Relationship Building

• Proposal Development & Auditing

• Organization & Working Under Pressure

• Problem-Solving & Critical Thinking

• Inbound Sales Support & Lead Engagement

Tools & Technology

• Design & Creative: Canva, Adobe Creative Suite

• Analytics & SEO: Basic SEO tools, performance reporting

• Productivity: Microsoft Office Suite, Google Workspace

• Marketing Platforms: Meta Business Suite, LinkedIn

• Collaboration Tools: Trello, WhatsApp Business

• AI & Optimization: ChatGPT for content ideation & refinement

• Technical Certifications:

  • Graphic Design Certification – Nicaraguan Institute of Computing

  • Computer Operator Certification – Nicaraguan Institute of Computing

• Language: English as a second language (TOEFL certified)

Why Choose Me?

I bring a unique combination of creativity, strategy, and operational discipline to every project I take on. My experience working in agencies, global marketing teams, and high-demand regional roles has strengthened my adaptability, attention to detail, and ability to craft solutions that support real business goals.

I am passionate about storytelling—whether through multimedia content, social media strategy, or data-backed marketing proposals. My approach is always centered on authenticity, brand consistency, and meaningful audience connection.

I thrive in collaborative environments, excel under pressure, and take pride in delivering work that elevates brand presence, improves engagement, and drives growth. Companies choose me because I show up with initiative, accountability, and a commitment to continuous improvement.