Professional Overview

Digital Marketing & Growth Strategist with 10+ years of experience driving measurable results across SEO, content strategy, and performance marketing. Proven ability to manage client relationships, build data-driven growth strategies, and translate complex performance metrics into clear, actionable business decisions.

Combines technical SEO expertise, strategic thinking, and strong communication skills to successfully lead accounts, optimize digital presence, and deliver consistent growth across diverse industries and markets, including both U.S. and LATAM audiences.

Core Skills & Expertise

• SEO Strategy & Organic Growth

• Content Strategy (Bilingual: English/Spanish)

• Performance Marketing & Funnel Optimization

• Client Relationship Management & Account Ownership

• Data Analysis & Reporting (CAC, pipeline, conversions)

• Lead Generation & Demand Generation Strategy

• Social Media Strategy & Content Planning

• Paid Media & Campaign Optimization

• Cross-channel Attribution & UTM Governance

• Conversion Rate Optimization (CRO)

Tools & Technologies

• Google Analytics (GA4)

• Google Search Console

• SEMrush & keyword research platforms

• Looker Studio (Data Visualization & Dashboards)

• HubSpot (CRM, workflows, automation)

• Salesforce

• Adobe Creative Suite (Illustrator, Photoshop, Premiere, Audition, Dreamweaver)

• Content Management Systems (CMS)

Professional Background

Experience spans multiple industries including healthcare, nonprofits, B2B SaaS, and diverse consumer sectors across Ecuador and international markets.

• Digital Marketing Coordinator – MAPPA.AI (2025–2026)
  Led bilingual content and growth strategy for U.S. and LATAM audiences. Built demand generation systems, improved MQL-to-meeting conversion, and developed reporting frameworks connecting marketing performance to revenue outcomes.

• Social Media Manager – K2 (2025)
  Managed global brand content, optimized social performance, and analyzed engagement metrics to improve visibility and growth.

• Digital Content Coordinator – Cholangiocarcinoma Foundation (2024–2025)
  Executed SEO and content strategies for a mission-driven healthcare organization, improving rankings, traffic, and audience engagement through content, ads, and email campaigns.

• Account Executive / SEO & SEM – BlueCaribu (2023–2024)
  Managed client accounts, led SEO/SEM strategies, and handled stakeholder communication and campaign execution.

• Freelance Strategist & Community Manager (2023)
  Delivered social media strategies, content creation, and community engagement for multiple brands.

• Production Manager – NShop Go (2018)
  Led content production, creative strategy, and team management for agency clients.

Education

• Degree in Communication, Major in Strategic & Advertising Communication

• TOEFL iBT (C2 Level – 140 score)

• Bachelor of General Sciences

Why Choose Me?

I bring a rare combination of technical expertise, strategic thinking, and client-facing communication. I don’t just execute marketing tactics—I build systems that drive real business outcomes.

My approach focuses on what truly matters: qualified traffic, strong search visibility, optimized conversion paths, and clear reporting that stakeholders can easily understand and act on.

I’m comfortable taking ownership of accounts, leading conversations with clients, setting priorities, and aligning marketing efforts directly with revenue and growth goals.

Beyond technical skills, I value trust, accountability, and long-term relationships—ensuring that every strategy is not only effective but also sustainable and aligned with the client’s vision.