Professional Overview

I am a results-driven, bilingual Brand Manager with over 8 years of experience building brand equity, leading high-impact go-to-market strategies, and translating complex market research into compelling consumer narratives. Blending analytical rigor with creative execution, I have a proven track record of driving multi-million dollar revenue growth, identifying critical whitespace opportunities, and forging high-value national retail partnerships. I bring a strategic, data-backed approach to product storytelling and cross-functional leadership to consistently exceed commercial targets.

Core Skills & Expertise

• Brand Strategy & Positioning: Developing differentiated market entry strategies and product narratives that elevate brand equity and capture market share in competitive landscapes.

• Market Research & Consumer Insights: Designing data collection systems to analyze international trends and consumer behavior, translating raw data into actionable campaign messaging.

• Go-to-Market & Product Lifecycle Management: Managing end-to-end product lifecycles, from supplier sourcing and packaging compliance to retail shelf-ready presentation.

• B2B & Retail Partnership Development: Cultivating lasting relationships with major national accounts and streamlining supply chain/purchase order workflows.

• Financial Acumen & Demand Forecasting: Leveraging budgetary tools, cost sheets, and exchange rate variables to align brand priorities with bottom-line profitability.

• Bilingual Campaign Development: Crafting multi-channel marketing collateral and trade show assets tailored for both English and Spanish-speaking demographics.

Tools & Technology

• Financial & Operational Management: QuickBooks, Advanced Excel (Custom Inventory Tracking, Cost Sheets, Demand Forecasting)

• Creative & Productivity: Adobe Illustrator, Microsoft Office Suite (Word, PowerPoint)

• Databases & CRMs: Raisers Edge

• Languages: Full professional fluency in English and Spanish

Professional Experience

Brand Manager & Market Research Analyst | Voyage-Marché, Inc.

Spearheaded brand strategy and U.S. market entry for specialty food lines, driving revenue growth from $100K to $1.6M and generating $7M in total profits. Engineered a 1500% surge in annual sales by translating consumer insights into targeted bilingual campaigns and securing placement in major national retailers like World Market and HomeGoods. Managed end-to-end product lifecycles, optimized demand forecasting using QuickBooks, led a high-performing team of four, and streamlined procurement workflows to reduce required purchase order work hours by 35%.

Financial Analyst | Sport Slam

Formulated and executed comprehensive financial plans and expenditure reviews, successfully reducing corporate operational expenses by 17% while maintaining strict brand and product quality standards.

Why Choose Me?

I don’t just manage brands—I scale them by bridging the gap between rigorous financial data and creative consumer storytelling. My unique ability to uncover market whitespace and turn insights into highly profitable retail realities allows me to lead campaigns that are both culturally resonant and commercially explosive. I am an adaptable, collaborative, and results-focused leader committed to driving measurable growth and sustainable brand equity.